"proem" is an introductory discourse, an introduction, a preface.

We advise companies on how to navigate complex issues, new markets, and reputational risks…

Proem is an advisory firm founded by Grace Shao.

Our global team comprises corporate communications professionals, former journalists, prominent tech product leaders, digital transformation consultants, and corporate lawyers who can address many stakeholder concerns.

We are located in Hong Kong, Singapore, New York, and Switzerland, and members have additional experience working in mainland China and London. We offer global perspectives through a localized lens in everything we do.

What does “proem” mean? It is an introductory discourse, an introduction, and a preface. As companies globally and locally increasingly face reputational scrutiny, regulatory control, and geopolitical risks, it is more crucial than ever to be prepared.

Areas of Practice